Mission of the organization defines the expected position and the fundamental purpose

perpetration of the memorial tablet defines the expected position and the fundamental purposeIntroductionThe ken and burster of the melodic phraseation defines the expected position and the fundamental purpose of the judicature. The purpose of this appointment is to take the stack and mission of the cause follow and to identify and beneathstand the strategicalal aims and documentals of an government and investigate its gain towards the fulfillment of those aims and objectives. For this contrasting alternating(a) strategies on tap(predicate) to the arrangement be overly considered. To fulfill the requirement of this assignment the boldness selected for investigation is McDonalds. McDonalds is the leading troubled diet eating place kitchen stove of the world and is serving more than 58 million clients on effortless basis.McDonalds Vision and Mission Statement all(prenominal) cheek must view a flock and a mission. Vision and mission statements atomic number 18 the briefly phrases which establishs the whole cathexis of the governing. Vision statement shows the whole picture of the organizations desire future position in a single phrase. This statement hence circumscribes a whole direction of all the strategic aims and objectives of the organization. Below is the vision statement of the aspect caller i.e. McDonaldsTo be the worlds outmatch(p) quick wait on restaurant experience, being the best means providing outstanding character reference, serv internal-combustion engine, cleanliness, and value, so that we suffer incessantlyy node in every restaurant smileMission statement clarifies the fundamental purpose of the organization. Off course the purpose is to fall upon the vision of the organization, simply mission statement goes in make headway elaborate and answers the question of the existence of the organization. Mission statement of McDonalds isTo be the best employerTo expect operational excellenceAchievi ng durable profitsExpanding the brand name and extending the potentiality of McDonalds dodging through innovation and engine room.Analyzing the vision and mission statement of the parapraxis comp both it is clear that organizations focus is mainly towards the outer and essential customers i.e. consumers and employees. Furthermore, the comp each is commit to innovate and use the latest technology to earn Brobdingnagian profits.McDonalds strategic Aims and ObjectivesAn aim is a broader statement which tells what an organization wants to become and the objectives atomic number 18 the specific targets or tasks which leads towards the fulfillment of the aim of the organization. It is very definitive for an organization to raiment such(prenominal) aims which ar practically possible and which raise be c beful. If this is non the case the organization leave put its efforts and resources in that direction which is non possible at all. For impressive take ining and triump h for an organization the aims and objectives must be realistic and it must also be associated with whatsoever time frame as if it is not the case indeed thither leave alone be confusion within the organization regarding the time to carry through the tasks and projects (Fred David, 2006). Furthermore, the aims should be measureable, as the progress towards the fulfillment of objectives should be easily measured as if this is not the case then it would be very onerous for an organization to know that whether the desired results ar reach outd or not.McDonalds line to success all over the world is their priorities, which argon also mentioned on their bodily website. The top precedency of the leading fast regimen restaurant range of mountains is the customers. As per the McDonalds corporate values the reason of the existence of the short letter sector be their customers and they work only to fulfill the call for and demands of the customers. As per the family it is no t the matter of sales rather it is the matter of providing note products a colossal with the best service to the customers in affordable prices. The second priority is their employees or workforce.The smart set believes that the employees make the dream of the organization come true. The employees are their valuable assets and it is unspoiled because of the skills and competencies of their employees which enables the organization to reach the set goals and targets. The company also believes the quality of their business model. According to the corporate values of the company the business model is set to meet the dynamic customer behavioral changes. The strategic aims and objectives of McDonalds and mentioned below and these s hindquarterss that what are the top priorities of the company and it gives a hint why the company is so successful all across the globeTo maintain the lead in fast sustenance restaurant indus learnTo serve the customer with grave food in a friendly and fun environmentProviding the quality food and value of money to the customerProviding the shareholder a verificatory return on their investmentsTo meet the social and ethical responsibilityStrategic Plan and its Component partsStrategic invention of any effort is a picture of the desired position of the organization. Strategic plan gives a root path that how the organization go out achieve the desired fundament or position in the given industry (Maches, B. 2010). Three major(ip)(ip) components of strategic plan accommodate formula, implementation and military rating of outline carries that tuition and plan which leave behinds a direction towards the organizational objectives (Kim Warren, 2008). outline FormulationStrategy formulation process starts with the situation epitome of the organization. authority analysis is an signifi dealt part of strategic plan as it gives an overview of the exist position of the organization. Situation analysis includes the analysis of in ternal and foreign environment of the organization. Different strategic tools can be used to evaluate this situation i.e. SWOT analysis, pesterer summary etc. This also includes the evaluation of current mission and vision of the organization. Vision statement clarifies that what an organization want to become and on the opposite hand mission statements shows that what business the organization operates. Mission contains the products and function, its grocery stores and its employee management policy. The legal opinion of external factors of the organization involves the listing pop out of finite list of factors which are a potential threat or opportunities for the organization in the external environment. By finite list is meant that not all the factors are focused. The priority is given to those factors which meet high level of impact or form which high returns can be gained. The internal audit is also do in the situation analysis where the internal strengths and weakness es of the organization are listed down (Fred David, 2006).After the clear understanding of the organizations current situation the real work begins where the strategies are formulated. The best reading is to involve the employees in this process as the employees from all levels will share their views and a better strategic conclusiveness will be expected. Here the strategies are developed to capitalize the opportunities ready(prenominal) which were assessed in the external audit and minimize the threat of the factors. On the some different side the strengths of the organizations require such strategies which further enhance them and the weaknesses are tried to be overcome.The next footmark in the schema formulation exhibit is setting the long term objectives. Long term objectives are those which are associated with the sales and grocery store share set upth, it can be the growth of assets it can be attaining any award from the government body etc. This is a very important phase as the long term goals and objectives show a direction to the whole organization. Long term objectives are set after a through consideration of external and internal strengths, weaknesses, opportunities and threats to the organization. The functional resources and the expected resources are listed and based on those resources the long term but achievable, measureable and realistic objectives are set with proper timelines (Fred David, 2006).The final stage of outline formulation process is the evaluation and selection of appropriate strategies to meet the long term objectives. In this the alternative strategies are also identified an evaluated and a contingency planning is also done. For representative in case of any external change which is beyond the change of organization such as change in legislations or change in marketplace conditions then that contingency plan can be used. The existing strategies of the organization are the initial point for strategy evaluation.St rategy ImplementationThe next step in a strategic plan includes the strategy implementation. Developing an effective strategy does not ensures that the strategic plan will be successful. It was in the old times when the strategic planning was done only at the level of stagy formulation stage. Experiences of different organizations and further studies revealed that strategy formulation does not ensure the success of strategic plan. Implementation is another important part of the strategic plan. In the implementation phase the process of work shift the responsibilities to the middle and lower level of management is developed. As in the strategy formulation stage it was mentioned that to involve the employees of all the levels is important, so if any organization has done this during the strategy formulation them the strategy implementation process will be lot more easier. This is because the middle and lower level ply will have got a clearer view of the strategies developed and they would be in a better position to implement those strategies in real practice (Kim Warren, 2008).Strategy Evaluation and ControlAfter the implementation of strategic plan it is important worry all other plans and project to evaluate the progress of that plan. Implementation phase end with the start of evaluation process. This is a constant process until the strategic aims and objectives are not met (Fred David, 2006). on that point are many a(prenominal) organizations such as McDonalds, who have strategic aims and objectives that shows continuity and a dogging process is required for that for instance one of the strategic objectives of the company is to provide the value to the customer. This is an objective which shows continuity as the fast food compass is aimed to provide the customer value to their money so for that strategy evaluation is required. This process ensures that the implemented strategies are progressing towards the achievement of organizational aims and object ives or not. In this process the required results or outcomes are compared with the actual results and if there is any kind of difference then with the change in strategies of taking appropriate steps that difference is tried to be eliminated or at least minimized.Factors imprinting McDonalds Strategic PlanSeveral internal and external factors can affect the strategic plan of McDonalds. These may include factors such as managements vision, financial factors, technological changes, legislative factors or market ambition. As mentioned in the strategic plan earlier that the strategies are developed by considering the existing resources of the organization. It also includes the existing technology possessed by the company. If the existing system of McDonalds becomes obsolete with the introduction of newer version of the same system then the organization need to adapt that system to sustain in the market. In this case the strategic plan requires a change (Kim Warren, 2008). Same is the case with the market condition. If at the time of strategic planning the market conditions are evaluated and after implementation the market condition changes and requires a change then the strategic plan will also require a change. That is the reason it is suggested that McDonalds strategic plan should be flexible decorous that can meet the changing market conditions. Furthermore the strategic plans are also depend on the vision of the management of the organization. If the management decides to go with a preeminence strategy because of the market need then the existing strategic plan will be changed. Financial aspects cannot be neglected in the strategic planning. Every strategy requires financial resources and if the financial resources are not sufficient enough to meet the new strategy then it will require a change in the strategic plan. However, these constraints can be minimized during the strategy formulation process by intensive research and evaluation of the internal an d external factors, but still the dynamic market conditions and growing consumer needs cannot be predicted.McDonalds and Strategic OptionsIf there is some change in the external environment of the company then in response to that the company opts strategic option. Moreover, strategic option is also chosen by an organization to grow and it tells that how the company wants to grow and what are the ways through which the completive advantage is taken by an organization over its enemys. By manipulating and taking advantage of the opportunities available for an organization the company can have a positive outcome. There are two renowned methods or ways which can be chosen by any organization to gain a agonistical advantage over the other organization (Fred David, 2006). These two strategic options include the approach leadership strategy and preeminence strategy.Under cost leadership strategy the organization cut down its cost of production or cost of goods sold and hence increases their profit margins. As the business give-and-take today is highly competitive and inn the fast food restaurant industry the customers have so many options such as KFC, pizza Hut etc. which are also providing high quality products. So in such scenario it is not possible for McDonalds to increase the prices of their products. So, cutting the cost of production and other operational cost will be the best strategy to increase their profit margins. The internal capabilities of McDonalds will require a focus and needs to be enhanced in order to achieve the goals of this strategic option.Another strategic option available for McDonalds is to twirl such products and services which are grotesque in nature and are not available in the market. In this way the customer will have no other option to get the desired product or service. This will throw the customer intact with McDonalds and hence the profit margins of the organization will keep on growing. A best example of this is the ice c ream provided by McDonalds. No other fast food fibril provides the best quality ice cream and people are hearty of McDonalds Ice Cream and this has been a unique product of the fast food chain which attracts millions of customers. Another unique feature of McDonalds is their quality customer services. In this era the customer service has gained utmost importance and McDonalds customer services is helping them to increase their market share. Even if the restaurant is packed with the customers the customer services quality remains the same which makes the fast food chain number one in the world.Strategic Option a back up Hand to achieve Strategic ObjectivesStrategic options help the organization to achieve the organization strategic aims and objectives. However, a combination of the available strategic options is a good option for any enterprise as this can have a dual positive effect in the organizational functioning and profit margins can also be increased with a astray margin . Using integrated strategic options allows the firm a more supplement to take decision on marketing fuse. McDonalds can use each of the strategic option discussed earlier, but the more appropriate is to use the mix of both the strategic options. This will help to achieve the strategic objectives of the organization which were mentioned earlier in the document. Using a differentiation strategy, McDonalds will be able to charge the premium prices against the product features. However, keeping the legislation under consideration is also important before charging the premium prices from the customers (Kim Warren, 2008). On the other side of the picture the cost leadership strategy will provide the company a more leverage to reduce their prices of provide deduction offers to the customers as the company have more margin due to the increase in profit margin. McDonalds can offer different discount deals on their core products as these are also provided by their major world(prenominal ) competitor KFC. So, if the fast food chain is following an integrated strategic option then it can attain competitive advantage on either side of the court. This will fulfill the first and important strategic objective of McDonalds i.e. to maintain the market leader position. As the fast food chain will be able to counter each offer given by its competitor and also can attack the competitor by offering new products and deals and maintain the market dominance.Furthermore, using the differentiation strategy the fast food chain can make their customer services so supreme that no other competitor can copy that. Along with the food quality which is already very unique can be improved further and new products can be launched which are not available in the market and not ever provided by any other organization. By suing this differentiation strategy the company will be able to achieve its another strategic objective i.e. to provide the customer with quality food and service.Cost leadersh ip and differentiation strategies will improve the profit margins and the strategic objective to provide a positive return on investment of the shareholders and investors will be fulfilled. conclude this discussion it is suggested to the McDonalds management to continue delivering the quality product and services and further reduce their operational cost without compromising the quality of their products and standard of their services.McDonalds Stakeholders AnalysisStakeholders are those bodies or parties which have direct or indirect fundamental interaction with the organization. These bodies are affected with the operations of the business positively or negatively. The major stakeholder for McDonalds includes their customers, shareholders and their employees.CustomersCustomers of McDonalds are the major focus of fast food chain. Mentioned earlier in the document that the companys corporate values indicate that customer is the king. The strategic objectives are also aimed towards t he customer satisfaction by delivering value to them. Customer services is the important part of the McDonalds strategic planning as through quality customer services they are able to retain he customers. McDonalds branches and franchises are all over the world and they are huge in number. This is to ease the customer to provide the quality food with easy access. Furthermore the barren home delivery service of the fast food chain shows that the organization is committed to produce their products and services at the door step of the customers.ShareholdersShareholders are another major stakeholder of the company. Strategic objectives of the company show that the company is committed to deliver return on investments. The company has adapted cost leadership and differentiation strategy which have given them a position of market leader and helped to increase the profit margins which is the major concern of the investors.EmployeesThe employees are the key to success for any organization . At McDonalds it is not a different story. The company considers their employees as an asset like all successful organizations and is committed to despatch their employees who in actual are the prime resources that leads towards the fulfillment of organizations strategic objectives.tail fin Competitive Forces Analysis of McDonaldsMichael porter provided a frame work which contains the analysis of pentad different forces effecting the organization (Kim Warren, 2002). Through this analytical tool five different forces affecting McDonalds are evaluated. image 1 Porter quintuplet Forces ModelThreat of new entrantsFast food industry has gained a tremendous growth in the 21st century. Many fast food chains are operating in different countries. The major are KFC, Pizza Hut and Subway. However there are many local anaesthetic fast food chains that provide the same kind of products which these multinational fast food chains do. However, the quality and standard is not up to the level o f these chains still these chains are able to mountain range a handsome amount of market share. The entry in this business is not a difficult task however, to launch a chain at the level of McDonald is quite difficult.Threat of SubstitutesThere are some(prenominal) substitutes available against the products of McDonalds, which are also liked by the consumers. So McDonalds also have to consider those substitutes while designing their strategies.Degree of RivalryThe competition in the fast food restaurant industry is intense. Having the major brands like KFC, PIZZA HUT and Subway , McDonalds really have to be up to the mark in terms of products and customer services to maintain the market leader position. bargain Power of BuyersBargaining power of buyers in case of McDonalds is high as the customer has so many options so the fast food chains have to maintain their prices very competitive and keep the level of customer services up to the mark.Bargaining Power of SuppliersBargaining p ower of supplier is not high in case of McDonalds. Suppliers try to add their names in the list of the big brand names such as McDonalds because of the frequency of their orders.Pest Analsyis of McdonaldsPestle analysis is to analyze the external forces which can affect the organization. Below is the brief analysis of McDonaldsFigure 2 PEST Analysis FrameworkPolitical ForcesDue to the ball-shaped operations of the company there are several policies in different states which can affect the McDonalds policies and procedures.Economic FactorsThe global economy can affect the organization in many ways. The change in the fast food industry business can also affect the McDonalds in a positive or negative way.Social FactorsBeing operating in many countries across the globe, McDonald have to recognize the social and cultural factors. For instance in Muslim countries the fast food chain has to assure the confederacy regarding the use of Halal chicken.Technological FactorsThe rapid change in technology will force the company to adapt it in order to bring home the bacon in the competitive market. Furthermore, the introduction of new advertisement Medias gives a more chance to aggressively market the products through different channels.ConclusionMcDonalds terrible success all over the globe is the result of their effective vision and mission which is leading the organization in the obligation direction. The selection of right strategies at the right time allows the organization to achieve the organization set aims and objectives. The progress of the company towards strategic aims and objectives is satisfactory. The selection of integrated strategic options will allow the company to progress more efficiently towards the achievement of strategic aims and objectives.