Marketing Mix of Fuze Drinks Essay Example | Topics and Well Written Essays - 750 words

Marketing unify of Fuze suck ups - Essay ExampleFuze Drinks sets to devote itself as a flavored beverage. The brand also aims to establish itself as a nutritional ingredient in the market. In Brazil the crossing should feature with big bucks more variety and it should try to introduce new flavor so that it may try to occupy the wide taste and preference of the Brazilians. Generally the crop is available in seven base color in varieties and it is also available in five slenderize flavor varieties. (DBR staff writer) The convergence should aim to bit the attention of people of all generation. Generally in Brazil the demand for drinks and beverage is high and the product is expected to do a obedient amount of business if marketed properly. Place The next element of the trade mix is place. In order to make the product popular, the availability of the product should be made abundant. The product should feature in popular areas and in places where there is much more probability of the product to make it sold. Efforts should be made so that abundant quantity of the drink is available near schools, colleges, offices, shopping malls, merriment parks, community halls. The product also needs to be available in local retail stores. ab initio the product should be targeted to sell in the urban and the popular areas of Brazil and with increase in popularity, the product should be aimed to be introduced in the rural areas as well. ... Though the presence of intermediaries also demands a piece of the profit but the mass sale of soft drinks does not harm the cause of overall profitability. processional material As Fuze Drink is a new product in the Brazilian market, effective and blotto promotion is required to create awareness among the people regarding the launch ofthe new drinks. The popular mode of promotion needs to be utilized to their full extent. Fuze Drinks have already established a good market in USA. The brand popularity in USA needs to be used i n the Brazilian market to prove its stand among the other competitors. The mass promotion by a Brand embassador is a common way to reach out to people. Extensive advertisement in the media needs to be done. As the product is new, banners and cutouts describing about the product should be made visible in important split of the city. To provide a taste of the product, distribution of some free samples can also be a lucrative idea. Introductory offers and discounts should also be made to create interest among the general public. Promotion over the web space is also a must as it is the most popular source of media in the present generation. Price Setting up a comparative expense range is crucial for the conquest of a product in is initial days. Often people have the perception that price determines the fictional character of a product. But as a new entrant in the market Fuze Drink should mark the price of its product in reach of average customers and also in parity with the price o f other drinks available in the market. In The United States, Fuze Drink in 18 oz bottle is priced around $ 2 to $ 2.50.( Patrice)In Brazil the cost of .33 liter of coke and Pepsi ranges around